The consumer behavior is an important factor in the successful running of business enterprises. The response to a particular product or service by the consumer makes it capable either to thrive or loose in the competition in market. The nature and intention of the product is a very important factor which determines the success. In fact some products target particular group of people because the nature of the product is designed in such a way to satisfy the needs of that particular group. Among that teenage shopping is one of the most profitable business activities which are very exclusive in nature.
The trends and tastes of the teenagers fluctuate very fast so that the marketer is bound to keep continuous attention in the market conditions. There is a possibility for the teenagers to follow what the peer group does. So there is higher chance for the marketer to go for what the competitors opt. the nature of shopping by teenagers is always planned and organized. As there is less chance for the impulsive shopping by these groups. It is also to be noted that the teenagers tend to search and study about the trends before shopping. Thus they only choose shops and retail centers which are properly updated.
The other important characteristics of teenage shopping are the amount of money spent on shopping. Commonly no luxurious shopping is done by the teenage groups in almost all the parts of the world. There are exceptions to this fact since there is a tendency to shop more in special occasions. So the retailer should provide products and services which range in various price levels. This can only attract all kind of customer categories in the teenage group itself. It is also very important for the marketer to know the trending promotional activities like social media networking and many more.